What is Digital Analytics?
Digital Analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications.
Why is Digital Analytics important?
The drive to understand customers is increasing and so is the need for accurate real-time analytics. While social media and online usage is on the rise, so is digital marketing data.
Social media and other digital marketing tools can be the key to understanding what the customer wants, needs, and how they feel about a certain product.
Once the data is collected from a variety of social media sites and digital marketing campaigns and analysed it can give a business real leverage to target their audience.
What does a Digital Data Analyst do?
The Digital Data Analyst is responsible for ensuring reports, analysis and dashboards are shared with their stakeholders, using world-class CRM and other intelligence tools such as Google Data Studio and Power BI.