Digital and Social Media Marketing
What Is Digital Marketing?
Digital Marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Understanding Digital Marketing
Digital Marketing targets a specific segment of the customer base and is interactive. Digital Marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
Digital Marketing can take place over the Internet (Internet Marketing), over the Telephone (Telemarketing), on a subway platform (Outdoor Marketing), in a video game (In-game Ads), via a smartphone app (In-app Ads) and through many other such digital media.
In the parlance of Digital Marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald's needed to get the word out. It targeted shift workers and travelers with digital ads, because the company knew that these people made up a large segment of its late night business. McDonald's encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it knew its customers frequented at night.
SMM (Social Media Marketing)
The primary goal of a Social Media Marketing campaign is to create brand awareness and establish social trust but as you go deeper into Social Media Marketing, you can use it to get leads or even as a direct sales channel.